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Buckle up for a high-speed journey as Vertu Motors, one of the UK’s largest automotive retailers, puts digital transformation into overdrive.
Navigating data highways and dodging digital potholes, they’re reshaping the future of car buying, servicing, and customer engagement. And the best part? They’re proving that even small tweaks to your digital marketing strategy can drive big savings in time and money. Ready to floor it?
Live speaker session at MadUp//North 2025.
Chris Penny is a digital automotive retail expert, leading omnichannel car retail solutions at Vertu Motors PLC. With over a decade at Auto Trader, he helped retailers optimize digital strategies and drive growth.
Passionate about innovation, data-driven marketing, and customer engagement, Chris believes great businesses thrive on people, not just products.
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