IR Retail Onsite Media Report 2025

Retail media refers to advertising within a retailer’s ecommerce site or app, targeting shoppers directly on the digital shelf. It allows brands to boost visibility and reach a highly targeted audience near the point of sale, using first-party customer data for precision targeting.

While exact revenue figures are often undisclosed, retail media is projected to generate $150bn in 2024, growing to $177bn by 2025, with 80% coming from onsite retail media.

The RetailX Onsite Media report explores onsite retail media, its operating models, success metrics, and strategies for building an effective onsite retail media plan, backed by extensive industry research.