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When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains...’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.
Download our latest whitepaper to learn:
How to identify when change is needed
Sunk cost fallacy
Ways to overcome these barriers - Action Plan
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