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In the past 50 years, data has become more complex and less accessible, creating significant challenges for businesses. Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.
Download our latest whitepaper to learn:
Our on/off relationship with data
Taxonomy mishaps
Ways to get started
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